The digital landscape is ever-changing, and it’s even more after COVID-19! Consumer behavior has shifted, and agencies need to be nimble.
War Room’s client roster grew despite the pandemic, and we also expanded our team by 50% between 2020 and 2021!
A highlight of how we adapted is utilizing our proprietary technology, Klick&Mortar to target new audience segments. Klick&Mortar uses device tracking and can attribute ad dollars to physical store visits. Our clients who have physical locations love it because they can start tracking the customer journey the moment a person sees their ad online to when they show up to the location in person.
We can now offer audience segments such as Year Over Year retargeting to lapsed visitors (pre-COVID store visitors). We provide our clients with strategic recommendations on re-emerging audiences: targeting and segmenting ad messaging based on different demographics and their propensity to re-emerge from the pandemic, such as still strictly isolating, cautiously re-emerging, and those who are already re-emerged.