Know how Google has auto-completes suggestions for restaurants, shopping sites and more based on your previous search history and popular searches? That’s an actual thing, referred to as Google Suggest.
But instead of late-night pizza places or shopping websites, can you imagine Google Suggest being used for keyword research? Think about it; Google Suggest is an awesome source of short/long-tail keyword variations that’s quite easy to use; just start typing your primary keyword into the Google search box and see what variations Google suggests.
If the phrase readily turns up in the search bar with examples and related searches, then you know they’re keywords that are commonly being searched for. The same principle applies with Google’s Related Searches, Youtube’s related searches, and other social media related searches.
Google Suggest is a great resource for even simple base terms as a reference for your keyword search; by using it, not only can you save time on effective keyword research, but find the terms and long-tail keywords that are being readily searched for.
The result? Better efficiency, effective keyword generation for your PPC/ad campaigns, and better ad budgeting towards the efforts that increase conversion rates.