Big players in the eCommerce space such as Shopify and Squarespace all off intuitive, great-looking templates for your eCommerce site. Spend some time and pick one you love.
When a potential customer clicks on your website and finds it hard to navigate, they will most likely leave without purchasing anything. Be sure that it is not only user-friendly but also pleasing to the eyes. The better your platform looks and functions, the more likely people will stay and browse.
If you have a new promotion, communicate that loud and clear! On your homepage, a banner at the top of your website announcing the sale or discount code to encourage people to start filling up their cart!
Consider utilizing live chatbots with automated answers for frequently asked questions, it’ll point your customers to the information they’re looking for. This also establishes your brand as trustworthy and reliable.
Also, don’t forget to ensure your website and its plugins are always up-to-date. Make notes of any bugs or customer complaints about the UX/UI and fix them as soon as possible. Your website is your 24/7 salesperson and it’s gotta look good around the clock.
Keep you eyes on the prize: Try to make the process simple with a few steps. Help your shoppers checkout easier and quicker!