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A Guide to the Travel Customer Journey

The Travel Customer Journey is key for successful travel and tourism marketing. It helps you understand travelers of the past, present, and future.

What is a Customer Journey?

Awareness

Consideration

Conversion

What is a Traveler Customer Journey?

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Dreaming

Inspire People to Travel

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Planning

Engage with your Brand

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Booking

Drive Them to Book

Exploring

Loyalty Though Experience

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Remembering

Post-Trip Touchpoints

1. Dreaming

2. Planning

3. Booking

4. Exploring

5. Remembering

How to Track the Travel Customer Journey?

Why is it Important to Map out a Travel Customer Journey?

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