What are Online Travel Agencies (OTAs)?
- Conduct research
- Compare prices
- Read reviews
- Book hotel and/or flights
- Rent cars
- Purchase vacation packages and more
Online Travel Agencies are extremely popular because they offer a wide variety of options and a simplified process. They are essentially a third-party service that resells services on behalf of airlines, hotels, car rental companies, etc. They often offer package deals like “Hotel + Flight + Rental Car”, or flash sales for specific dates or destinations. Because of this, OTAs are the most significant source of online bookings in the travel industry, boasting millions of visitors every day.
Examples of Online Travel Agencies
Expedia owns the following products:
- Expedia Cruises
How Do Online Travel Agencies Work?
For example, a hotel can list on Expedia, and it will show up when someone types “hotels in Orange County” in the search bar. People can read all about its amenities, browse images of its rooms, and read hundreds of reviews and more. They can then compare prices with hotel listings and book either on the OTA or directly with the hotel itself. And here are the options you can spruce up your listing to make it stand out:
How Do OTAs Make Money?
Who Should List on an OTA?
Why Do Travelers Like Booking Through Online Travel Agencies (OTAs)?
Why Should You Advertise on Online Travel Agencies?
Wider Reach with Less Investment
Better Targeting Options
Accessible & Preferred by All Age Groups
In-Depth Data Insights
Online Reviews Help You Sell
Encourages More Traffic to Your Website
Most Common Types of Advertising on OTAs
How We Can Enhance Your Travel Ad Strategy
Custom Campaigns For Your Needs
Cross-Channel Approach (Not Just OTAs!)
Klick&Mortar: From Ad View to Physical Visit
Let's Work Together
Connect with our experts and let’s build you an effective ad strategy!