On the flip side, in CANADA, land of the true north strong and free, the automotive industry accounts for 26% of the total video advertising spend. Second place is retail with 22%.
So why the difference? Why are Canadian car companies spending so much more than their American counterparts?
Julia Casale-Amorim, the CMO at Casale Media, says “It was a little startling to see how strong automotive was in Canada, based on our historical data on the U.S. market, where we’ve seen retail as the frontrunner since we first started tracking data.”
She doesn’t explain why, and for us, a guess is all we can muster. And guess we shall.