I know it’s the holidays, and I know you’re used to seeing those cheesy holiday-esque Christmas advertisements, but let’s get one thing straight: people’s BS detectors are at an all time high and those ads won’t fly.
If you think that 3 second statistic about LPO earlier is scary, try this on for size: according to SDL, millenials touch their phones 45 times a day. 45 TIMES A DAY. Five out of six millenials in the US alone connect with their favourite brands on social media, counting brands like Nike, Apple, Samsung, Sony and Walmart among their top 5.
Also, here’s a random thought: Tivo. Why’s Tivo such a big thing? Because everyone, millenials especially, want to cut through BS advertising–according to Forbes, only 1% of consumers they surveyed would actually trust a company more from a compelling advertisement.
An increasing trend among the 20-35 North American demographic is to refer to YouTube and other video/blog reviews on products or services, ie. from one consumer to the next–a no BS approach.
Hence, the importance of video advertising–but aside from that, a no-BS approach with millenials that works is the modern marvel of native advertising.
Native Advertising revolves around an editorial style of adverts that are unobtrusive, and appear as “Sponsored” or “Promoted Posts” within the interface of a platform. Think back to the sponsored ads you see on your Facebook or Instagram feeds, which naturally fit into the flow of information and aren’t nearly as obtrusive as a pop-up or banner ad to the regular user experience.
Why does this work? Because no one wants to actually feel like they’re being advertised to. For more information, check out my previous thoughts on Native Advertising here. All in all, native advertising will be a key player for brand success during the holiday season!