For example, if your page and certain ads have been segmented by time, date, weathering, etc. in Google Adwords and perform well at certain times as opposed to others, chances are that the bounce rate was lower on those days since good ad and website performance is usually indicative of viewers sticking around!
Without that whole awkward “It’s not you, it’s me” type of exit.
And most importantly, bounce rates are quite different among different types of websites! For example, retail sites typically have bounce rates of 20%-40%, which is on the low end because, well…let’s face it, people love buying clothes (especially when Frank and Oak has stuff on sale) and trinkets.
Again, the sages at Google Analytics have determined the average bounce rates by page and service type; blogs usually sit at a whopping rate of 70%-99%, with landing pages sitting closely behind at 70%-90% (which based on their purpose, is to be expected). Service sites usually have the lowest rates, ranking from 10%-30% on average.