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Bridging The Gap: Generational Advertising

Generational Advertising: Depending on your generation, your marketing strategy will vary greatly. Between the content itself, graphics, formatting and accessibility—the initiatives must be tailored towards each generation (depending on your target market) to maximize traffic, lower bounce rates and increase the success of campaigns.

Hello ladies. Look at your man. Now back to me. Back to your man. Now back to me. Sadly, he isn’t me. But if he stopped using lady scented body wash, and switched to ________ body wash, he could smell like me. What’s in your hand? Back at me. I have it! It’s an oyster with two tickets to that thing that you love! Look again. The tickets are now DIAMONDS!
And you’ll see why 1984 won’t be like “1984.”

Photo by Tiago Muraro on Unsplash

Baby Boomers – The Accessibility Age

Generation X – The Golden Age

Millenials – The Social Age

Here Comes Generation Z