Marketing is the overarching umbrella of ways to promote a brand and its product/service.
Advertising is a category under marketing that focuses explicitly on presenting the brand through different mediums (TV, online, print, radio, etc.) to targeted audiences.
Marketing Agencies are often one-stop-shops for marketing services. This may include: content marketing, social media management, paid advertising, graphic design, Search Engine Optimization, and more.
Marketing Agencies are great for companies who don’t have anyone dedicated to marketing or are looking to outsource specific marketing needs.
Advertising Agencies have an expert specialization in strategic ad buying, placement, and distribution and may also provide clients with recommendations for their creatives.
Advertising Agencies are a good choice for businesses capable of producing creative marketing in-house but need support with hyper-targeting their audience and gaining more insight into their ads’ performance.
When inquiring with an agency (no matter marketing or advertising), be sure to ask specific questions, especially on customer service, past projects, and industry trends, to evaluate if they are the right fit for your business!