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online consumer behaviour

Does Online Consumer Behaviour make the Internet the New Employee of the Month?

75% of smartphone shoppers plan to use their phones in-store this holiday season. It used to be that shoppers came to the store with little knowledge, and the sales associate educated them on products. Now shoppers are coming into stores teeming with information, and are turning to their phones as personal shopping assistants. And according to a Google Mobile In-Stores study in May 2013, one in three shoppers use their smartphones to find info instead of asking store employees.