One of the best and easiest to use features of Analytics involves the power of segmenting your ad performance data based on a number of categories: date, time, geographic location – even weather conditions. The big benefit? Google Analytics segmenting gives you valuable insight as to which ads are knocking it out of the park with engagement, and at what times vs. the ads that could use some work.
Accordingly, you can adjust your ad budget towards specific ads that will help make your campaigns well rounded, and augment the success of the ads that are performing well.
As a result, this helps save serious dollars for your ad budgeting that can be allocated to better performing ads, or to boost the ads that could use work.