Hey, Internet? It’s us, native advertising.
As you know, native advertising has been a major win within the past 5 years, taking companies like Yahoo from 0-100 in 2013, when CEO Marissa Mayer found out about the impact of native advertising. As a part of Google’s new strategy, one of the major updates was creating display ads that are responsive on mobile devices, leading to a further push in mobile optimization.
Display ads will now respond, resize, and adjust to the look and feel of the device + platform for a better viewing experience. Ads are built dynamically by Google, and provide headlines, descriptions, images, and URLs.