He Shoots, He Scores? (Conversion Tracking)

by | Aug 13, 2015

Remember that hockey game that you didn’t care about the score?

Ad buying without conversion tracking is like a game with no score.

 

The thrill of cheering one team on and knowing there is always a winner and a loser is the biggest reason we cheer on the Vancouver Canucks.

But Wait…

Now in comparison to when you are running an ad campaign, how does it make you feel when you don’t know if your winning or loosing leads?

Three quarters of small businesses do not have conversion tracking properly installed.

Your campaigns are all up and running, keywords are doing well, your quality score is high and your starting to get clicks.

But unless your conversion tracking is set up and installed you will not know if all of your work and clicks are resulting in sales.

The Play By Play

  1. What is conversion tracking?
  2. The set up.
  3. How to measure your conversion data?
  4. Types of conversions.

Learn more here: Set Up Conversion Tracking

RECOMMENDED ARTICLES

Top Digital Insights From 2017 To Use In 2018

  As we close the doors on 2017, we don't need to throw away the key entirely: here are the top digital insights we made last year you can use to succeed in the 2018 digital landscape – whatever your role or company might be. Editor's Note: Positivity reigns supreme,...

Influencer Marketing Fraud Survival Guide

  With a single day's worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it's safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement...

3 Ways To Win At Holiday Marketing

  Arguably, Christmas is the most competitive holiday of the year when it comes to marketing and online sales. With everyone looking for holiday gifts at the same time, how will you differentiate yourself as the go-to brand for your demographic’s needs? Editor's Note:...

Pin It on Pinterest

Share This