Close
Close
christmas advertising girl celebrating christmas lights

3 Ways To Win At Holiday Marketing

Arguably, Christmas is the most competitive holiday of the year when it comes to marketing and online sales. With everyone looking for holiday gifts at the same time, how will you differentiate yourself as the go-to brand for your demographic’s needs?

Editor’s Note: For Christmas 2017, follow these 3 consumer best practices and you’ll be well on your way to better conversions, better CTR on your ads, and boosted competitiveness when it counts – in the final Christmas hours. For more updates on holiday marketing and advertising trends.

Mobile-driven micro-moments make up a huge majority of consumer attention; as a marketer, it’s up to you to ensure your brand/company creates a fluid and intuitive buying experience – all the way from the awareness stage to the point of purchase.

Photo by Bruno Gomiero on Unsplash

The Mobile Mindset

Revise Your Search Terms For Relevancy

Great copy is about simplicity; it’s reader-centric and about them instead of you; it’s about the benefits they’ll receive after clicking your search ad instead of your company features or selling points.

Consumers Purchase Across Channels

Intent And Timing Are Everything

What Have We Learned?

For Christmas 2017, follow these 3 consumer best practices and you’ll be well on your way to better conversions, better CTR on your ads, and boosted competitiveness when it counts – in the final Christmas hours. For more updates on holiday marketing and advertising trends, subscribe to our blog here.

  • Callout Extensions: add callouts as benefits or standout points for your ad (free shipping, price matching, etc.).
  • Sitelink Extensions: links directly to specific pages on site (product pages, for example).
  • Remember: the simpler the path to purchase for end-consumers, the higher the likelihood of conversions on your site/ads.