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How Will Facebook’s Audience Targeting Update Impact Your Ads?

Welcome to 2022!

We figured we’d kick off the new year with a post on a change coming to effect very quickly that will shake the advertising industry!
Meta, Facebook’s parent company, announced in November 2021 that they would be removing specific audience targeting options.

What Lead to Facebook Updating Their Targeting Options?

…better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.

What is Facebook Changing to Audience Targeting?

What Are the Changes Happening to Facebook Audience Targeting?

What Can We Do About the Facebook Audience Targeting Change?

Build Relationships With Your Consumers Directly

Track All Appropriate Metrics and Data

Leverage Data Insights to Run Relevant & Performance-Driven Ads

Final Words

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