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influencer marketing fraud survival guide

Influencer Marketing Fraud Survival Guide

With a single day’s worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it’s safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement metrics, impressions, and most importantly: where your advertising dollars are going.

Influencer Fraud

It doesn’t really matter because both accounts are fake. It even says so in their bio.

What Influencer Fraud Means to You

What Have We Learned?