But before we get into all of that, let’s talk about what you’re doing right now, and why it’s not working.
You’re tweaking copy, adjusting the colour scheme and design of your page, you spend a lot of the day scouring Google’s search pages for 101 ways to boost your conversion rates, and you even put up a blog section to talk about what you found. All causes for celebration; yet, your conversion rates stay stagnant. WHY!?!
It happens to the best of us, but normally conversion rates are stagnant because you’re not playing around enough with variate copy, headline styles, fonts, UX/UI, etc. The best way to change conversion rates either way–up or down–is to always be tweaking small elements of your site.
The first major step can be creating a distinct value proposition, and asking yourself: Does any customer coming to my page immediately understand what our USP (Unique Sales Proposition) is as a company?
Hubspot, Marketo, Salesforce, Eloqua, Mobify–these are examples of companies that DO in fact present a clear proposition on their services.