You should consider self-service programmatic advertising if:
Your team has at least a minimum of one person who is familiar with Demand Side Platforms, setting up advanced audience targeting and conversion tracking, data layering, and budget configuration. That person or another individual should be able to dedicate full-time to managing the campaign, interpreting data, and making optimizations.
If your team is capable of this, a self-serve platform would be a great tool!
You should consider managed programmatic advertising if:
You are looking for complete campaign configuration: setup, execution, and analytics. Now with programmatic experts by your side, you’ll have effective campaigns and robust data insights to make informed decisions. With them taking care of your digital campaigns, your in-house marketing team will be empowered to dedicate time and energy to what they do best: strategizing and continuing to grow your amazing brand.
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Why We Recommend Managed Programmatic Services
Ad Results You Want…
with Expert-Managed Programmatic Advertising
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