How Did Singles’ Day Come About?
The Power of Singles’ Day
Marketing Tips For Singles’ Day
#1: Create Authentically Chinese Campaigns
#2: Advertise On Chinese Platforms
#3: Not Advertising in China? That’s Okay, Celebrate In Spirit!
#4: Get Creative & Fit The Theme
Before you go...
What Have We Learned?
Singles’ Day originated in China in the 1990s as an “anti-Valentine’s” event to celebrate being single.
In 2009, Alibaba, the Chinese eCommerce giant, took the concept and built an entire day’s worth of an online sales event in 2009. It blew up! First-year in 2009, they made 7 million. In 2019, they made 37 million! Now, the event of this sale is widespread across the world.
Tips For Marketing on Singles’ Day:
- Work with a Chinese translator to create authentic, high-quality ad creatives and team up with an advertising agency to help you serve your ads on Chinese websites and applications.
- Instead of advertising on Google, Facebook, and Amazon for the Chinese market, serve your ads on Baidu, WeChat, and Douyin etc, instead.
- Embrace the theme and market your products or services towards bachelors and bachelorettes alike.
- Restaurants can consider offering “table-for-one” dining options for a week. Bonus: this might be a viable, social-distancing option during this COVID-19 pandemic.
- Not only is “Single’s Day” is also a way to celebrate self-love and care!
- Even if you’re not planning to run native Chinese ads in the Chinese market, you can still participate in spirit! Many Western brands also host sales on their website, using their ad creatives to echo Singles’ Day.