They’re great, and proven effective. That’s not likely to change, but what is changing come January 31st 2017 is that Google will now only support their new and much improved Expanded Text Ads, and no longer support their traditional Standard Text Ads.
So let’s make it simple for you to understand. Up until now, with Standard Text Ads, you had a 25-character maximum for your single headline, and 35-character maximums for both your display URL and your description line.
Now, with Google Expanded Text Ads, you’ll be able to create TWO headlines with a 30-character maximum for each, and instead of a pair of 35-character description lines you’ll be able to create one nice & long 80-character description line that really allows you to be more direct and thorough with descriptions of your products and/or services.
Further, you’ll now have a display URL that is automatically extracted from your final URL. How’s that relevant? Well, it ensures the accuracy of your URL – very important if you want to be certain your click-throughs make their way to where you’re intending to have them land. You’re now able to customize your URL path with ETAs too.
So with almost 50% more ad text available and an additional headline, Expanded Text Ads are far more thorough and extensive for connecting you with users and driving more, qualified clicks to your website. Early reports indicate that Expanded Text Ads are seeing CTRs increase by as much as 20 percent, and it’s ALL about click-throughs with your search ads, isn’t it?
Last but not least, Expanded Text Ads will show across all devices uniformly and wrap automatically based on device size.