Of course you have, young marketing wizard. The reason I bring it up is that it illuminates a valuable point about digital and print advertisements:
The best types of ads–online and print–not only engage the reader, but do so in ways that are not obtrusive or in any form annoying.
Taking it back to LPO, pop-up ads in the wrong context can seem obtrusive, which directs people away from your services.
And what’s the best part of Native Advertisements? Marissa Mayer probably co-signs this response; native advertisements follow an editorial format and integrate seamlessly into the page medium without interrupting the viewer experience.
As children of the digital age, our BS detectors are finely tuned and don’t have time for ads in specific contexts. Period.
The Good And The B-Ads
Before we get into common ad filtering solutions like AdBlock Plus and others, let’s look into the good side of blocking ads, and the not-so-good.
There are now 198 million active AdBlock users around the world. Ad blocking grew by 41% globally in the last 12 months. US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
The numbers don’t lie – viewers in 2015 are investing in AdBlock, and exponentially at that!
Harry Kargman, the founder and CEO of mobile ad company Kargo, agreed that in many cases, online ads have created “a bad consumer experience — from an annoyance perspective, a privacy perspective, a usability perspective.”
At the same time, he said that as the industry works to solve these problems, it also needs to convince people that when you use an ad blocker, “That’s stealing. It’s no different than ripping music. It’s no different than pirating movies.”
Whatever your perspective, know that there are two sides to the equation!
One of the most aggravating ads can be embedded in Flash videos before the buffering process, or as a part of YouTube videos.
It’s been a long day at the office. All I really want to do is watch my cat videos in peace.
Enter AdBlock Plus, the most widely used way of filtering advertising content from a webpage. With ads existing in the form of animations, pictures, pop-up and embedded videos – AdBlock Plus helps to take care of it.
Available as a browser extension, app and even an entire browser within itself, AdBlock Plus is the most widely recognized software for blocking ads that may be deemed intrusive and interrupt user experience. Ads can be filtered based on preference, so that if there is a website with pop-ups that you require, then they can be allowed.
Additionally, ADP also includes extensions for specific platforms – Google Chrome, Firefox, even in-app extensions for Facebook that help to block Facebook, side bar and news feed annoyances. The original AdBlock extension was conceived in 2006 by Michael McDonald, and since then turned into AdBlock Plus, extensions for various browsers and even an Android app in 2012.
AdBlock provides the ability to block:
Pop-up banners, ads, images
Services or web accesses (whitelisted)
Effectively, AdBlock helps to filter out the parts of your Internet day that interrupt your experience, and filter in the ones that are necessary – forms, pop-up notifications, etc.
Psst! AdBlock Plus’ Hidden Features
Well wait a minute, what does AdBlock Plus do aside from just blocking ads?
Spot-on question, young marketing Padawan.
Aside from cleaning up the Facebook clutter as mentioned earlier, did you know that AdBlock can also simplify YouTube to a minimal, ad-free design and hide Twitter image previews? If you’re so inclined, that is.
Heck, you can even stop certain websites from tracking your activity. And if you’d like to save precious battery life on your laptop, you can even block embedded Flash videos often embedded in the sides of pages.