That said, the number of page views you achieve and lower bounce rates are essential parts of getting a better quality score, because they indicate that your services are working for viewers–which Google evaluates for your quality score.
Checking your quality score is easy: examine the “Keywords” tab in your AdWords campaign manager. On the topic of improving your quality score, however, think about taking the numbers you have for page views, bounce rate, CTR, conversions, and more, to try and determine what changes affect them.
For example, a simple tweak to a headline that includes your focus keyword could help to boost your SEO score, which improves your quality score in turn. Or, think about how choosing a focus keyword with low competition and a high search value could improve your page views, which consequently improves your quality score as well!
Be sure to test-test-test, implement changes, and watch the score climb.