So the copy is great on all of your search ads, and well optimized for mobile devices, tablets and desktops alike; have you run a search query report on your high-volume campaigns for queries’ sake? A report can help determine the relevant searches towards other industries, which can then help you select negative keywords to avoid in your search ads.
Accordingly, did you know that you can exclude user locations that might be irrelevant to your search ads? For example, the month of December means umbrella sales for Vancouver, but likely not for our chilly neighbours in Ontario.
That said, you have the magical ability to geotarget populations that are actively searching for your ads; in lieu targeting, you can allocate your ad budgeting towards the locations that are relevant, helping to cut down costs on ads where they aren’t performing.
Saving $$$, earning $$$ elsewhere.