A simple sentence enough but let’s break it down.
Make = There are several ways to do this. You can hire a creative agency/video production house to come up with an idea and make a professional video for you or if you’re feeling a little frisky, try it yourself. Nowadays, with all the cameras and video editor tools online, almost anyone can put together a video. Of course, the quality is another issue.
A = We don’t stand too strongly by this word. Sometimes we find that the best results come from trying several different styles of video, and having a campaign with several videos. In any case, you’ll need at least one to get this started.
Good = What’s a good video? We say it has to do this: be meaningful with your target audience. This means that it engages them. As much as it is entertaining, it has to be relevant. As much as it’s relevant, it has to be visually cool. The middle point between these three is where your video has meaning.
Video = Your video (for online ads) should be either 15 seconds, 30 seconds, or up to 1 minute. These rules are mostly because well, places like Youtube and other platforms support these times only. Other than that, you can decide what kind of video you want. You can do live-action, you can do animation, or you can do a mix. Each has their own pros-and-cons. For example, live-action is more realistic and better at conveying emotion. On the other hand, animation is more cost-effective and better at explaining abstract concepts and being fantastical.