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long ads vs short ads

The Difference between Long Ads and Short Ads

But What About Videos?

They provide useful information to consumer to help them as they make their buying decisions. They do not pretend to be entertaining because that’s not their job. Their job is to inform and educate.

Short form ads are CHASING the consumer. Long form ads are BEING CHASED by the consumer.

Long Ads Don’t Have to Entertain?

Chase and Chased?

Long Ads Need To Be Entertaining & Marketed Well