Understanding your Industry and your Customer’s Journey (A Great Interactive Tool)

by | Feb 23, 2015

Today’s Customer Journey

These days, with all the different ways a person can buy a product (bricks-and-mortar, online, second-hand, mobile, etc.) and even then, the different ways someone can purchase goods online is varied. Fact is, the customer’s journey has grown very complex. They touch upon many different marketing channels.


As a business, Where’s the truth?

Well, check out this interesting website by ThinkWithGoogle: The Customer Journey to Online Purchase

This tool helps you understand the roles these channels play in your industry, so you can better attribute credit across the purchase path and improve your marketing performance.

To read this, the right side of the bottom bar represents when purchases are made. 

Emails and Direct Marketing prove to be the best at getting conversions. On the other side of the spectrum, display clicks are the weakest.

Small indie games in the UK are best marketed through socialdirect and referral marketing. No surprise that word of mouth helps.  It’s no surprise either that emails don’t work as well. After all, who are you?

Mobile in the Purchase Journey

It should also be noted that nowadays, mobile really is influential.  54% of consumers use their smartphones to research or purchase products. 22% of these people are browsing in the late evening at with 55% at home. But these numbers vary across different industry and users.

Here’s an interactive page that explains again, particular industries and how customers use mobile to access.

For an easy and obvious example, very few people use their smartphones for final decisions in travel (big purchase) compared to retail (smaller purchase).

I would really recommend you check out your industry using the program. The research and data is phenomenal and the information could really help you focus on where you are spending your marketing dollars.


Top Digital Insights From 2017 To Use In 2018

  As we close the doors on 2017, we don't need to throw away the key entirely: here are the top digital insights we made last year you can use to succeed in the 2018 digital landscape – whatever your role or company might be. Editor's Note: Positivity reigns supreme,...

Influencer Marketing Fraud Survival Guide

  With a single day's worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it's safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement...

3 Ways To Win At Holiday Marketing

  Arguably, Christmas is the most competitive holiday of the year when it comes to marketing and online sales. With everyone looking for holiday gifts at the same time, how will you differentiate yourself as the go-to brand for your demographic’s needs? Editor's Note:...

Pin It on Pinterest

Share This