Well, check out this interesting website by Think With Google: The Customer Journey to Online Purchase
This tool helps you understand the roles these channels play in your industry, so you can better attribute credit across the purchase path and improve your marketing performance.
To read this, the right side of the bottom bar represents when purchases are made.
Emails and Direct Marketing prove to be the best at getting conversions. On the other side of the spectrum, display clicks are the weakest.
Small indie games in the UK are best marketed through social, direct and referral marketing. No surprise that word of mouth helps. It’s no surprise either that emails don’t work as well. After all, who are you?