But what struck us in between our awe of their ability to rebrand Apple and encourage people to take chances was just how cost-effective this ad was.
This just goes to show that a good concept or story, is more powerful than money. Just think about Michael Bay if you need another example.
This Think Different ad wasn’t some big campaign shoot with actors and animations and production and editing and all that. It didn’t take storyboards and casting and location scouting to make.
All it took was for someone to sit down and think about all the great risk-taker, think different-ers, of the last little generation.
All it took was for someone to think about people who inspired them.
The Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon & Yoko Ono, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart & Bernt Balchen, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, and Pablo Picasso‘s of the world.