These increases are due to a myriad of factors, one of which is largely attributed to rapid advances in technology and accessibility to end consumers, including social and digital advertising initiatives, Google’s shopping experience, and improved user experiences across digital – to name a few.
As marketers, advertisers, and collective companies looking to win big in 2017 for Black Friday and Cyber Monday, we must also evolve our tactics and strategies to reflect the current digital trends and contexts that influence our customers’ choices.
Here are 4 quick and effective tips this holiday season to win Cyber Monday and Black Friday from a content and advertising perspective and reach your customers in all the right ways for all the right sales.
In general and especially during holiday seasons, customers desire a purchasing process that’s intelligent, integrated, and intuitive. Whether it’s from the initial PPC touch point to the end-of-sale at the cart, customers crave an experience that delivers on speed and efficiency.