by Mike Tyler | Dec 7, 2015 | Blog, Display Advertising, Mobile Advertising, Native Advertising, Video Advertising
If adverts were condiments then Facebook advertising would be that delicious “Secret Sauce” that just works. Speaking of secrets, how on Earth is Facebook still killing the advertising game after all this time? The numbers don’t lie: with 1.28 billion...
by Mike Tyler | Jun 15, 2015 | Blog, Display Advertising, Native Advertising, Search Advertising, Social Advertising, Video Advertising, YouTube
Think about digital advertising as you would your investment portfolio. I mean, equities are great – but a wise man would never put his equities in one stock, especially in a bear market! The same thing goes for digital advertising; it’s all about...
by Mike Tyler | May 4, 2015 | Blog, Social Advertising, Video Advertising
Psst! Do you have Sunday, May 10th marked down in your calendar? Well, you should – because May 10th is Mother’s Day! Arguably one of the most important days of the year (apart from when the new season of Game of Thrones started) Mother’s Day is actually the third...
by Mike Tyler | Feb 16, 2015 | Blog, Video Advertising
Remember Entourage? You know, Vince and the gang? The Hollywood parties? The celebrity cameos? Jeremy Piven with hair? Remember how the show was basically one big commercial? “Wait. What?” It’s true. Go back and watch an episode. See if you can go eight seconds...
by Mike Tyler | Jan 26, 2015 | Blog, Top Ads, Video Advertising, Video Marketing
As Obama said in his 2015 State of the Union address, We are fifteen years into this new century. Fifteen years that dawned with terror touching our shores; that unfolded with a new generation fighting two long and costly wars; that saw a vicious recession spread...
by Mike Tyler | Jan 5, 2015 | Blog, Video Advertising
Advertisers will spend $592 Billion in 2015, reveals eMarketer This is huge and this brought me to the questions of: Why do companies keep putting in dollars into Social Advertising? Today interactions with digital advertising can be fully measured, and immediately...
