Google Analytics is a tool to monitor website performance and identify areas for improvement for the entirety of the customer journey.
It’s official: You must switch to Google Analytics 4 by July 2023.
What is Google Analytics?
With the data from Google Analytics, you can see and try to figure out:
- How many users are visiting your website
- What channels are website visitors coming from? Organic? Social? Paid ads?
- How long are people spending on each page?
- Which pages are performing the best, which ones are the worst? Why?
- What are the demographics of your visitors?
- …and so much more
Google Analytics is an essential digital marketing tool when it comes to website optimization. Through data insights, you will be able to:
- Optimize your content
- Identify website issues to improve user experience
- Understand your customers better
Consistently reviewing Google Analytics and making optimizations is how you build a high-converting website people will want to visit again and again.
Now, let’s move on to the main question of the day in the next section!
What is Google Analytics 4?
What’s New with Google Analytics 4?
The creation of GA4 is Google’s shift to a “privacy-first” approach to cross-channel data tracking. The goal is to focus on the user and their journey.
With GA4, marketers will be able to track users across your website, software, and app.
Predictive Data & Metrics
Direct Integration to Big Query
Unsampled Data & Reports
Benefits of Google Analytics 4?
How Do I Set Up Google Analytics 4?
Option A. Adding GA4 to a site that already has Analytics
Option B. Set up GA4 and Universal Analytics on a new site
Do I Need to Switch to Google Analytics 4?
The answer is: yes.
Google is retiring the older version of Google Analytics in July 2023.
Marketers, don’t drag your feet any longer. It’s happening sooner than you think. The sooner you get it set up, the more time you’ll have to get familiarized with its capabilities and interface.
Plus, you’ll be able to start collecting historical data and tracking metrics relevant to your business in the new form. That way, you’ll get a deeper understanding of your audience’s data and behavior.
If your ad strategy is cross-channel and cross-platform, the only way to get a holistic view of traffic and performance centralized in one place is Google Analytics 4.
How Do I Get Started with Google Analytics 4?
Here at War Room, we aim to be the frontrunner for industry trends and algorithm updates.
Our team has proactively educated ourselves on the benefits of GA4 in the past year. We are now happy to announce our services for this transitional implementation.
A. Google Analytics 4 Setup
- Tracking IDs
- View & Data Streams
- Event Tracking set-ups, and automation
- User and event data retention
- eCommerce tracking
- Cross-device & cross-platform tracking
- Attribution modeling
- Custom Dimensions and Report set-up and more
- Enhanced e-commerce tracking
- Google Tag Manager (GTM) Server Setup
- GA4 Web
- GA4 Server Container
B. Google Analytics 4 Set Up & Implementation
Does your business have a website and an app? In this option, we will help you create a GA4 account from scratch and set it up so you can begin eCommerce data tracking.
C. Google Analytics 4 eCommerce Migration & Set-Up & Tracking
This package includes migrating eCommerce data from Universal Analytics to GA4. We’ll export your data and migrate it accurately into your existing GA4 account!
We also provide enhanced eCommerce tracking. Connect with us to learn more.
D. Google Analytics Setup and Configuration
Get Google Analytics 4 Set Up Properly
…and start collecting valuable audience data to advance your campaign performance!
Connect with one of our experts today and learn how we can help.