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programmatic advertising artificial intelligence machine learning

How Does Programmatic Advertising Work?

So, how does programmatic advertising work anyway?

A Brief Introduction to Programmatic Advertising

The Programmatic Advertising Process

How Programmatic Advertising Works From Start to Finish

Target User

Supply Side Platform

Ad Exchange

Demand Side Platforms

Real-Time Auction

Ad Exchange

Target User

The Elements of Programmatic Advertising

Artificial Intelligence and Machine Learning

What is Artificial Intelligence (AI)?

How Does Artificial Intelligence Work in Advertising?

Optimizing Your Campaigns With Real-Time Bidding

Using Data in Programmatic Advertising

Data Management Platforms

First Party Data

Second Party Data

Third Party Data

Targeting and Relevance in Your Ad Campaigns

Contextual Targeting

Retargeting

Audience Targeting

Geotargeting

Website / App Targeting

The Creative Side of Programmatic Campaigns

Achieving Campaign Goals With Programmatic

Sharing How Programmatic Advertising Works

What Have We Learned?