So, how does programmatic advertising work to improve campaign goals?
Every advertiser that approaches programmatic, does it with a desire to optimize their ad spend, and get more impressions, for less. This means setting the right goals and key performance indicators.
Partnering with the right DSP is why this is so important. Your agency will help you understand what your goals are, and how to achieve them using programmatic means.
Different goals will result in your agency creating different programmatic creative, and picking the right strategies to target your relevant audiences.
Key performance indicators can then be assigned to your goal, to measure outcomes.
Using set inputs, your programmatic advertising team will then automate the process of placing your ads, in real time. The longer you run ads, the more you will learn – and sell.