Kedet – [/kəˈdet/] – noun

  • A unified programmatic platform providing access to the largest programmatic marketplace.
  • Presenting your brand message to the right customers, at the right time; for maximum ROI.
  • The adorable robot playing among rams in the picture above.

THE WINNING STRATEGY

Consolidated Ad Buying

Reduce wasted spend and boost reach efficiency with Kedet. Kedet consolidates all the best advertising technologies so you can focus on the conversation, not the technical details. Kedet delivers a unique elevated viewpoint that isn’t limited by walled gardens of inventory and gives us the ability to shift spend seamlessly based on performance – making the most of your media dollars.

Kedet gives you an all-access pass to digital inventory across devices. It’s connected to the strongest combination of market-leading technologies, offering more advanced access to the market than any other programmatic solution.

THE BENEFITS

A Multi-Platform Approach

There are many layers to our unified programmatic platform, Kedet. Kedet creates calm in the chaos of the ad tech ecosystem, joining multiple demand side, measurement and verification technologies to effectively connect you with your customers across all devices.

Prime Inventory

Access to the highest quality ad inventory in every channel through one point

Greater Scale

Reach more of your prospective customers through the broadest access in the market

Data Integration

Greatest availability of data segments vs. single DSP

Future Proofing

Protect against changes in the market by leveraging multiple technologies

Transparency

Achieve complete campaign and financial transparency

Brand Safety

Enjoy peace of mind measures and integration with the best verification vendors in the market

Price Efficiency

DSPs and PMPs have different price points for the same inventory – we find you the best price

Real-Time

All reporting and ad buying decisions happen in real-time. In fact, they happen in milliseconds.

PROGRAMMATIC BUYING

Scale with Algorithmic Precision

It’s the melding of human expertise with cutting-edge technology that helps us to place your ads in the most efficient way possible. We use state-of-the-art software and sophisticated algorithms to automatically adjust bids in real time depending on who’s on the web page. These systems are closely monitored, adjusted and managed by our expert staff—saving you money and maximizing ROI.

Programmatic Direct

Programmatic Direct includes, private auctions, preferred deals and guaranteed deals.

Real-Time Bidding

Programmatic Direct includes, private auctions, preferred deals and guaranteed deals.

PRECISION TARGETING

Anyone, Any Screen, Anywhere

Precision Omni-Channel Targeting with any format across any screen

Reach your desired audience with highly intelligent targeting and retargeting using the formats of your choice across all screens. Harness first and third-party data, ISP, location, behaviour, context, device and keywords to find the consumers most likely to engage, click or convert.

PRECISION TARGETING

Anyone, Any Screen, Anywhere

Precision Omni-Channel Targeting with any format across any screen

Reach your desired audience with highly intelligent targeting and retargeting using the formats of your choice across all screens. Harness first and third-party data, ISP, location, behaviour, context, device and keywords to find the consumers most likely to engage, click or convert.

Demographic

Achieve complete campaign and financial transparency

Behavioral

Achieve complete campaign and financial transparency

Contextual

Achieve complete campaign and financial transparency

Geographic

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Competitor Customer

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Retargeting

Achieve complete campaign and financial transparency

Device

Achieve complete campaign and financial transparency

3rd Party Data

Achieve complete campaign and financial transparency

Custom Audience

Achieve complete campaign and financial transparency

Look-a-like

Achieve complete campaign and financial transparency

Keyword

Achieve complete campaign and financial transparency

Intent & Emotion

Achieve complete campaign and financial transparency