Paid Social Agency | Campaign Management

Paid social ads whenever and wherever your customers are scrolling

What they are:

The world’s largest social ecosystem, combining Facebook’s broad demographic reach with Instagram’s highly visual, trend-driven environment.

Their place in the customer journey:

Full-Funnel Discovery. Meta is unique because it spans the entire journey. It uses advanced interest-based targeting to spark Awareness via Reels/Stories and powerful retargeting tools to drive Conversion through Shop ads and lead forms.

What they are:

A short-form, mobile-first video platform driven by a powerful recommendation algorithm that prioritizes content relevance over follower counts.

Their place in the customer journey:

Top-of-Funnel Viral Awareness. TikTok is the ultimate “discovery engine.” It sits at the very beginning of the journey, turning unknown brands into trends overnight. It excels at moving users from Unaware to Interested through high-energy, authentic storytelling.

What they are:

The world’s second-largest search engine and primary video-sharing platform, hosting everything from 15-second “Shorts” to multi-hour documentaries.

Their place in the customer journey:

Deep Consideration & Intent. Because users often go to YouTube to “learn how” or “see a review,” it is a powerhouse for the middle of the funnel. It builds deep trust and brand authority during the Consideration phase while also capturing Intent via search-based
video ads.

What they are:

The primary professional networking site, focusing on B2B (business-to-business) connections, career development, and industry-specific thought leadership.

Their place in the customer journey:

High-Value B2B Consideration. This is the “logic-driven” stage of the journey. It is used to reach decision-makers and stakeholders. It excels at moving a professional lead through a long Consideration cycle by establishing brand credibility and expertise.

What they are:

A visual discovery and “planning” engine where users save (pin) images and ideas for future projects, purchases, or life events.

Their place in the customer journey:

Early-Stage Intent & Planning. Unlike other social apps, Pinterest users are actively looking for inspiration to buy. This sits at the Early Consideration stage, capturing customers weeks or months before they make a final purchase decision.

What they are:

A camera-centric messaging app primarily used for private communication and augmented reality (AR) experiences among younger demographics (Gen Z and Millennials).

Their place in the customer journey:

Interactive Awareness. Through AR lenses and “snappy” video ads, Snapchat provides an immersive entry point. It is best used for Top-of-Funnel engagement, creating a playful and personal connection between the brand and the user.

What they are:

A network of thousands of distinct communities (subreddits) organized by specific interests, hobbies, and niche topics.

Their place in the customer journey:

Niche Trust & Research. Reddit is where customers go for “the truth.” It plays a vital role in the Research/Consideration phase. An ad here places your brand directly inside a conversation where high-intent enthusiasts are seeking peer recommendations and expert advice.

WHY WAR ROOM WINS

Scrollers don’t sleep, and neither does Kedet

Our AI-powered platform makes real-time bid, budget, and audience adjustments across every social channel, so your spend is always working as hard as possible.

Audiences built on
data, not assumptions

We activate first-party data and cross-channel signals to build high-precision audiences that go well beyond platform defaults, reaching the people most likely to convert.

No more guessing which social channel is working

Kedet unifies your cross-channel data into a single view, giving you deduplicated, accurate attribution across every platform you run.

SUCCESS STORIES

Where leading brands
achieve big wins

Vancouver Whitecaps FC

Concord Pacific

DUER Jeans

Sun Peaks Resort

SkiBig3

SEE MORE OF OUR WINS

Partner with paid social experts

Launch smarter paid social campaigns with War Room and watch your performance take off.

BOOK A CONSULT

META BUSINESS PARTNER CERTIFICATION

Scale faster
with a certified
Meta Business Partner

Meta doesn’t hand this badge to just anyone. It’s earned through rigorous technical mastery and proven revenue growth. When you partner with us, your budget is backed by insider data, advanced algorithmic insights, and the direct line to Meta needed to keep your campaigns scaling without
interruption.

BOOK A CONSULT

OUR APPROACH

Consistent
results, powered
by our SCORE
method

While every strategy is custom, nothing is guesswork. Our SCORE method keeps every campaign focused, measurable, and built for revenue growth.

STRATEGIZE

Receive a winning strategy

Tell us your goals and we’ll deliver a data-backed strategy that uncovers new opportunities.

COMPETE

Build your competitive edge

Deploy campaigns faster and with sharper precision across every platform, eliminating competitive blind spots.

OPTIMIZE

Power up your campaigns with AI

Leverage Kedet, our AI-powered platform, to make campaign adjustments in real time and drive ROAS.

REPORT

Track performance easily

Maintain clarity on what’s working and why with consolidated, real-time reporting.

EXPLORE

Uncover new growth levers

Lean on our team to break through plateaus with bold testing and fresh channel opportunities.

INDUSTRIES

Delivering wins
across industries

With 15 years of cross-industry expertise, we know how to build tailored
strategies to your market. Here are some insights for what we do in some of
the industries we succeed in.

PAID SOCIAL FOR

eCommerce
& Retail

Scale your revenue with data-driven social strategies designed to solve attribution gaps and maximize ROAS. We optimize your product feeds and creative assets to ensure your brand stands out in crowded feeds, turning casual scrollers into loyal customers.

PAID SOCIAL FOR

Hospitality
& Tourism

Drive higher-margin direct bookings and reclaim control of your guest relationships. By leveraging location-based targeting and seasonal trend data, we help you reduce reliance on high-commission OTAs and keep your rooms or venues filled year-round.

PAID SOCIAL FOR

Finance

Build authority and acquire high-value leads through social campaigns that balance performance with strict regulatory compliance. We use precision targeting to reach qualified prospects, establishing the trust necessary to move them through complex financial decision cycles.

PAID SOCIAL FOR

Entertainment

Ignite fandom and accelerate ticket sales by meeting your audience where they are most inspired. From viral-ready video content to “drop” reminders, we use high-energy social targeting to turn passive viewers into a front-row audience.

Frequently
asked questions

Get quick answers to the most common
questions about our campaign
management services, including
programmatic advertising services, PPC
and paid search, and paid social. Also
take a second and learn about our
process and results.

You can expect more efficient spend, smarter targeting, and measurable improvements in CPA, ROAS, and revenue. We use real-time data and automated bidding to deliver the right message to the right audience—far more precisely than manual media buying. While definitions vary across the industry, we treat DSPs, paid social, and search as part of one automated programmatic ecosystem. That means every channel benefits from stronger optimization and continuous performance improvements. In short: more value from every dollar you invest.

To start seeing results fast, our experts recommend investing $15-20K a month in your programmatic spend.

War Room stands out with broader DSP access, a centralized ecosystem, and 24/7 AI optimization. You’ll reach audiences beyond the major platforms, manage multiple DSPs in one place, and benefit from real-time adjustments that keep campaigns performing around the clock.

Display, Social Display, Native, Video, CTV, OTT, DOOH, Audio, Google Search, Microsoft Bing Search, Performance Max, Yahoo Search, Meta (Facebook & Instagram), TikTok, Youtube, LinkedIn, Pinterest, Snapchat, and Reddit.

Yes. You fully own your accounts and your data.

To start seeing results from programmatic advertising, PPC and paid search, and paid social, we recommend at least three months, though this can vary based on budget. This window allows audiences to build, multi-touch attribution to develop, and both AI- and manager-led optimizations to take effect. It’s also in line with how long dynamic channels like Performance Max and Search typically take to optimize delivery.

Turn social
scrolling into
scalable revenue

Our tenured team of specialists gives our clients a competitive edge with wins to prove it