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SERVICES — CAMPAIGN MANAGEMENT — PROGRAMMATIC ADVERTISING

Programmatic
advertising built
for real revenue

Work with proven experts to achieve smarter, more efficient ad buying that drives results across every channel, wherever your customers are.

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Our tenured team of specialists gives our clients a competitive edge with wins to prove it

Programmatic ads whenever and
wherever your customers are

What they are:

These are the classic “banner ads” (image or text-based) that appear on websites, blogs, and news outlets across the internet.

Their place in the customer journey:

Top-of-Funnel Awareness. These ads are designed to “introduce” your brand to people while they are browsing other content. They are highly effective for building brand recognition and keeping your business top-of-mind before a customer even realizes they need your service.

What they are:

This bridges the gap between social media and the rest of the web. It takes your authentic social media posts (from Facebook, Instagram, etc.) and reconfigures them to run as display ads on other websites.

Their place in the customer journey:

Mid-Funnel Reinforcement. This captures users who have likely seen your brand on social media but haven’t converted yet. By showing a familiar social format in a different environment, it builds trust and moves the customer from “curious” to “considering.”

What they are:

Ads that don’t “look” like ads. They match the look, feel, and function of the media format in which they appear (like “Recommended Reading” sections at the bottom of an article).

Their place in the customer journey:

Consideration & Education. Because native ads don’t look like traditional “salesy” banners, they are perfect for the middle of the journey. They allow you to educate the customer with long-form content or articles, building authority while they are in a “reading and learning” mindset.

What they are:

Traditional digital video ads that play before, during, or after video content on platforms like YouTube or within web articles.

Their place in the customer journey:

Emotional Awareness. Video is the strongest tool for storytelling. It sits at the top of the funnel, using sight, sound, and motion to create an emotional connection with the customer that static images cannot achieve.

What they are:

“Connected TV” ads look like commercials but they run on a connected device like a Smart TV or a TV connected via Roku/Apple TV.

Their place in the customer journey:

Mass-Reach Awareness. Similar to traditional TV but with digital precision, CTV is a “top-of-funnel” powerhouse. It reaches the entire household in a lean-back environment, establishing your brand as a major player in the industry.

What they are:

“Over-the-top” ads look like commercials but they run on a streaming service like Hulu, Netflix, or Disney+.

Their place in the customer journey:

Mass-Reach Awareness. While CTV is the device, OTT is the service.

What they are:

Digital billboards and signs found in high-traffic public spaces like malls, transit stations, and airports.

Their place in the customer journey:

Location-Based Awareness. This sits at the very top of the funnel, reaching customers in the “real world.” It serves as a physical touchpoint that reinforces digital ads the customer might have seen on their phone earlier in the day.

What they are:

Digital ads served through podcasts, music streaming services (Spotify, Pandora), and digital radio.

Their place in the customer journey:

Multi-Tasking Consideration. Audio reaches customers when they are “eyes-busy” but “ears-open.” It occupies a unique space in the journey where the customer is active (driving, working out) but receptive to brand messaging through a personal, intimate medium.

WHY WAR ROOM WINS

Expanded
DSP access

Go beyond Meta, Google, YouTube, and LinkedIn with broader (demand-side platform) DSP access that unlocks new, high-value audiences.

Centralized
ecosystem

Manage and track 80% of your DSPs in one place. Kedet supports multiple platforms, so you can see how your entire paid media ecosystem is performing in a unified view.

AI-powered
optimization

Keep your campaigns performing 24/7 with Kedet’s
real-time, automatic adjustments.

SUCCESS STORIES

Where leading brands
achieve big wins

Vancouver Whitecaps FC
Concord Pacific
DUER Jeans
Sun Peaks Resort
SkiBig3
SEE MORE OF OUR WINS

Partner with experts in
programmatic advertising

Launch smarter programmatic campaigns with War Room and watch your performance take off.

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OUR APPROACH

Consistent
results, powered
by our SCORE
method

While every strategy is custom, nothing is guesswork. Our SCORE method keeps every campaign focused, measurable, and built for revenue growth.

STRATEGIZE

Receive a winning strategy

Tell us your goals and we’ll deliver a data-backed strategy that uncovers new opportunities.

COMPETE

Build your competitive edge

Deploy campaigns faster and with sharper precision across every platform, eliminating competitive blind spots.

OPTIMIZE

Power up your campaigns with AI

Leverage Kedet, our AI-powered platform, to make campaign adjustments in real time and drive ROAS.

REPORT

Track performance easily

Maintain clarity on what’s working and why with consolidated, real-time reporting.

EXPLORE

Uncover new growth levers

Lean on our team to break through plateaus with bold testing and fresh channel opportunities.

INDUSTRIES

Delivering wins
across industries

With 15 years of cross-industry expertise, we know how to build tailored
strategies to your market. Here are some insights for what we do in some of
the industries we succeed in.

PROGRAMMATIC ADVERTISING FOR

eCommerce
& Retail

Scale your sales with automated, real-time
bidding strategies that find your customers wherever
they browse. We use
advanced cross-device
tracking and dynamic
creative optimization to solve attribution gaps and outpace competitors,
ensuring your products are
seen by the right shoppers at the lowest possible cost-
per-acquisition.

PROGRAMMATIC ADVERTISING FOR

Hospitality
& Tourism

Maximize your RevPAR by
reaching travelers across
the entire web, not just search engines. Our programmatic approach
uses real-time weather,
location, and intent data to drive direct bookings,
allowing you to bypass OTA fees and fill rooms during shoulder seasons with
surgical precision.

PROGRAMMATIC ADVERTISING FOR

Finance

Reach high-net-worth
prospects through a secure, brand-safe programmatic
ecosystem. We leverage
sophisticated first-party data targeting to find
qualified leads while
automating compliance checks, ensuring your
financial products are
presented in premium
environments that build long-term institutional trust.

PROGRAMMATIC ADVERTISING FOR

Entertainment

Create a “surround-sound” marketing effect that drives
immediate box office and ticket results. By coordinating video, display,
and audio ads across the web, we build massive
momentum for your
launches and events,
retargeting engaged fans across every touchpoint until they’ve secured their seat.

Frequently
asked questions

Get quick answers to the most common
questions about our campaign
management services, including
programmatic advertising services, PPC
and paid search, and paid social. Also
take a second and learn about our
process and results.

You can expect more efficient spend, smarter targeting, and measurable improvements in CPA, ROAS, and revenue. We use real-time data and automated bidding to deliver the right message to the right audience—far more precisely than manual media buying. While definitions vary across the industry, we treat DSPs, paid social, and search as part of one automated programmatic ecosystem. That means every channel benefits from stronger optimization and continuous performance improvements. In short: more value from every dollar you invest.

To start seeing results fast, our experts recommend investing $15-20K a month in your programmatic spend.

War Room stands out with broader DSP access, a centralized ecosystem, and 24/7 AI optimization. You’ll reach audiences beyond the major platforms, manage multiple DSPs in one place, and benefit from real-time adjustments that keep campaigns performing around the clock.

Display, Social Display, Native, Video, CTV, OTT, DOOH, Audio, Google Search, Microsoft Bing Search, Performance Max, Yahoo Search, Meta (Facebook & Instagram), TikTok, Youtube, LinkedIn, Pinterest, Snapchat, and Reddit.

Yes. You fully own your accounts and your data.

To start seeing results from programmatic advertising, PPC and paid search, and paid social, we recommend at least three months, though this can vary based on budget. This window allows audiences to build, multi-touch attribution to develop, and both AI- and manager-led optimizations to take effect. It’s also in line with how long dynamic channels like Performance Max and Search typically take to optimize delivery.

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Don’t leave results on the table

If you’re investing in programmatic advertising, you deserve full value for every dollar. We’re here to ensure you get it.