What are some social media advertising statistics in 2020 that can guide us in 2021?
11 Social Media Advertising Statistics from 2020
2020 has been quite a year! Most B2C and B2B companies had to adapt quickly due to COVID-19. Consumer behavior has also shifted throughout the last 12 months, resulting in significant changes to Facebook, Twitter, Instagram, and other social media advertising statistics. That’s why we’ve assembled the ones that matter here.
#1: The Pandemic Has People Using Mobile More
Smartphones have been keeping people occupied and taking their minds off of the pandemic.
Because of many city-wide mandates of sheltering at home to stop the spread of COVID-19, people have been turning online to procure groceries and other shopping needs. Many brick-and-mortar stores were forced to shut down and had to pivot online.
Many brands had to pause their marketing campaigns or reduce their budget at the early stages of COVID-19, which meant fewer competitors bidding for ad space. Brands that took the opportunity to advertise during this time were able to gain higher engagement rates with their audience online.
#2: Influencers Have Double the Selling Power Celebrities Do
It’s advertising 101 – sponsor a person with influence, and you’ll sell more products. But no-one dreamed that influencers would work better than top-tier celebrities. There’s something about proximity, connection, and access that makes people really listen to online influencers.