Listen up! Audio advertising is a new, growing “stream” of digital advertising that is a force to be reckoned with, and the COVID-19 pandemic is fueling the consumption of audio as it serves as on-the-go escapism.
What is Audio Advertising?
Types of Audio Ads
Examples of Audio Ads
Traditional Radio vs. Audio Ads
Benefits of Audio Advertising
High-Targeted Audience Reach
Engage Your Listeners to Take Action
Track Your Ad Spend & Be Cost-Effective
Easier to Create Than You Think
Brand Safety Guarantee
We found that audio ad’s audience reach and cost-benefits were both superior than traditional radio ads, which we had been running previously. By combining our advertising efforts on Search, Social and Display, we were able to connect with our target audience and create brand awareness in a whole new way through audio!I love that War Room’s reports measure our campaign results effectively. In 2 months, we received almost 95,000 audio listens on Spotify! There is lots of potential in audio advertising and we are pleased with War Room being our strategic partner throughout the whole process.