In our first main point, we discussed the influx of people online shopping. Whether for clothes, groceries or food. Many boutiques and restaurants that have never done delivery are now rising to the occasion and arriving at the doors of their consumers.
To sell products, think about using an eCommerce platform like Shopify, Etsy, Amazon or build a simple online storefront on Wix. Now is the time to get it kicked off in time for holiday marketing!
For restaurants that haven’t offered delivery before but want to, think about whether you want to have your own employees carrying out the deliveries or use a food delivery platform. Compare platforms like UberEats, DoorDash or SkipTheDishes’ pricing structure and find the best one for your business.
Curbside pickup has emerged from this pandemic as another desired form of shopping. The reason is because this format of shopping delivery is contactless and does not require the shopper to enter your store, which protects everyone’s health and safety. Big box stores like Home Depot, Walmart have begun offering it and soon small, local businesses too. Restaurants and coffee shops have implemented these “mobile pickups” as well. Give the people what they want while abiding social-distancing rules? It’s a win-win situation!
Whether you decide to offer delivery, curbside pickup or both, it will require some logistical planning and training for timely efficiency. Be sure you have the right type of packaging and enough of them! Stock up ahead of time to avoid inventory shortages.
Salesforce predicts that storefronts might transform into “fulfillment centers” for the holidays. This means that employees will most likely be busy packing orders, preparing them for shipping or curbside pickup. If you also anticipate this for the upcoming months, be sure to have a thorough plan, workflow and training for your team to be ready to tackle this holiday!
Get creative with new ways to reach audiences who may not have never heard of your brand before. This is definitely going to become the new normal in the future!