Do you need programmatic advertising explained in clear and speedy terms?
What Does Programmatic Mean?
Briefly Define Programmatic Advertising
Programmatic advertising is also called programmatic buying or marketing – they all refer to the same thing.
Here’s a good definition:
Programmatic advertising is the automated buying and selling of digital ad space.
Software uses collected data to decide which adverts to use, and how much it costs.
The goal for advertisers is to get their ad shown to the right person, at the right time, for the least cost. The goal for ad space sellers is to fill their inventory and make money.
Here’s a simplified definition:
The process of using software to automatically buy and sell ads online.
The Two Ad Perspectives
There are two perspectives when it comes to programmatic ad buying or selling.
- The Brand Perspective
- The Marketers Perspective
It gets a little more complex if you lose track of which perspective you’re coming from. You need programmatic advertising explained from both of these points of view, for greater content.
The Brand Perspective
The Marketing Perspective
Demand Side Platform (DSP)
Supply Side Platform (SSP)
A History of Programmatic Marketing
- Real-time bidding is the most common programmatic advertising mechanism
- Software automatically places an ad in the time it takes a visitor to load a website
- The ad is placed where and when it is likely to get the best returns
- Ad spend is tracked, monitored, and optimized for maximum efficiency