In 2020, Twitter ran Out-Of-Home billboard ads in high foot traffic transit stations in New York, Seattle, and San Francisco.
Their approach to this campaign was to talk about relationships in a relatable way. Their ads featured actual Tweets by everyday people, covering topics from dating apps, nudes, dates, dealbreakers, marriage, or Valentine’s Day itself.
We like this campaign because it does two things: humor that everyone can relate to and showcasing that Twitter is for sharing thoughts! Both appeal to the Valentine’s Day theme too. Two birds, one stone.
Ads with a text emphasis (those with a statement or strong Call-To-Action) could work well as Display Ads.
We also highly recommend you to consider Digital Out-Of-Home as a channel. They are digital billboards that can change and switch out ad creative based on the criteria you set. For example, you could have a statement ad in the morning, and a different one in the evening, which can fit people’s moods at the end of a workday — or you can even have creatives change it up depending on the weather! It’s flexible and gets many eyeballs as DOOH ads are typically displayed in high foot-traffic areas.