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How to Choose the Right Advertising Channel

So, you’re running a marketing campaign, but not sure what advertising channel to choose?

Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or driving more sales. An advertising medium is how your brand’s message is delivered to your target audience.

Popular advertising mediums are differentiated between traditional and digital.

In this blog, we’ll touch upon what traditional advertising is but will mainly focus on digital advertising to give you a better idea of which advertising channels are right for you.

What is Traditional Advertising?

Traditional advertising means advertisements delivered through traditional media. This includes:

  • Broadcast (TV or radio)
  • Outdoor (billboards)
  • Print (magazines)

Traditional advertising channels are great for casting a wide net and ensuring lots of eyeballs on your campaign. However, you are competing with businesses from different industries for a prime spot, you need a big ad budget and you will have a harder time tracking the ad performance.

How do you track how many people saw your billboard from the street? What if people took a bathroom break when your TV commercial was airing?

Enter: digital advertising.

What is Digital Advertising?

Digital advertising is the delivery of advertisements on online channels like social media, websites, search engines, videos etc. Digital advertising is flexible when it comes to budget and is full of potential for ad reach. You can and choose which channels work best for your target audience. You won’t be casting a wide net, instead, you’ll have more precision in selecting your demographic, and the placements of your ad serving.

When it comes to the digital landscape, there is so much variety.

Don’t make the rookie mistake of spreading yourself thin and going after a huge range of platforms to reach as many people as possible. It will be a waste of your time, resources, and precious ad dollars. You need to pinpoint your objectives and take a more focused approach: one that gets you in front of the right people that will convert.

In this blog, we’ll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.

Which Digital Advertising Channel Should I Use?

May 2022 Updates

Weather

SMS

Performance Max

Discovery

Twitch

Telegram

Telegram provides a free and secure messaging service for over half a billion monthly active users around the world. They can send private messages, chat in private groups and subscribe to public, one-to-many channels. Users can look up world news, courses, business tips, etc all in one place. The app has an easy interface and combines tons of popular topics—you’re bound to find one that fits your audience base!

Telegram ads are delivered like a chat message called Sponsored Messages, which can be personalized and the platform has a strong emphasis on user privacy.

google ppc search top ad results
Demographic & Usage:
  • 500 million monthly global active users

Great For:
  • Delivering Contextual-Based Ads
  • Preserving User Privacy
  • Connecting with Your Target Audience

Paid Search

Google Search

Microsoft Advertising (Formerly Bing Ads)

Quora

Display Ads

Display Retargeting

Video Ads

Native Ads

In-App Advertising

Apple Search Ads

Digital Out-Of-Home Ads

Social Media Ads

Facebook

Instagram

LinkedIn

Twitter

TikTok

Pinterest

Snapchat

Reddit

Tumblr

Shopping Ads

Google Shopping

Amazon

Chinese Ads

WeChat

Baidu

Weibo

Douyin

TMall

JD

Youku

Audio Ads

Spotify

Pandora

Travel Ads

Metasearch

Online Travel Agency (OTA)

Tips for Choosing the Right Advertising Channel

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