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Programmatic Digital Advertising: Frequently Asked Questions (FAQS)

There are myths that pervade the programmatic space.

#1: Is Programmatic Advertising Replacing People’s Jobs?

#2: Will Programmatic Expose Me To Bad Practices Online?

#3: Will Programmatic Inventory Potentially Ruin My Brand Reputation?

#4: Is the Google Display Network a Programmatic Ad Platform?

#5: Why Shouldn’t I Just Run My Own Google Ads?

Because it takes serious time, training, and expertise to use Google’s Ad offerings well.

If you don’t have an in-house team dedicated to it, it can give you mediocre results or worse – waste your money and time. Self-service is useful if you have the time and employees required.

Otherwise, you’ll find an agency that specializes in programmatic digital ads to be a much better choice. The technology does the heavy lifting, while the agency provides expert strategy and management. Your results will be better.

Plus, it leaves you to run your business, and your team to do more important things.

#6: Are Real-Time Bidding and Programmatic Advertising the Same?

#7: Does Programmatic Advertising Have Self-Service Options?

#8: Am I Losing Out if I Don’t Use Programmatic Ads?

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