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Is Your Data Analytics Future-Proof?

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Future-proof Your Marketing with First-Party Data

As of July 1, 2024, Universal Analytics (Google Analytics 3) stopped processing data, marking a pivotal shift in digital analytics. Are you harnessing the full power of Google Analytics 4 to stay ahead? First-party data is now your secret weapon for outpacing competitors.

Ready to Navigate These Changes with Confidence?

Unlocking growth and seizing opportunities starts with mastering your data. Our robust, scalable, and efficient data management solutions ensure you can effortlessly turn vast amounts of data into actionable insights. We specialize in advanced data tracking, privacy compliance, Google Analytics 4, BigQuery implementation, server-side tracking, and more.

Let Us Handle the Complexities

Focus on driving your business forward while we manage the intricate details of your data strategy. Future-proof your marketing and gain a competitive edge with our expert solutions.

Why Partner with War Room?

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Holistic Approach to Data & Marketing

Digital advertising goes hand in hand with data analytics. With over 15 years of expertise, we’re one of the few programmatic ad agencies that’s as versatile as we are knowledgeable in technical marketing.

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Proven Track Record of Success

Our mission is to take the fear out of digital advertising. With our support, the implementation of precise data management solutions will advance your performance insights to make thoroughly informed business decisions.

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Tailored Strategies for Your Business

No one-size-fits-all solutions here. We listen to your needs and craft strategies that align perfectly with your business objectives, ensuring that every campaign & project is a perfect fit.

Our Technical Marketing Services

 

Explore War Room’s Technical Marketing services—we’re here to help you master the evolving landscape of data transparency and compliance. With our precise data tracking and advanced analytics, you’ll have the insights you need to make informed marketing decisions.

Here are some of our most popular Technical Marketing services:

Google Cloud Platform (GCP)

Our proficiency in Google Cloud Platform (GCP) ensures that your digital infrastructure is underpinned by a secure, scalable, and performance-driven cloud environment.

BigQuery

With the impending phase-out of Universal Analytics (UA) data by 2024, we can seamlessly transition your data to BigQuery for long-term data retention and year-over-year comparisons.

Tracking Codes

We meticulously integrate tracking codes across your digital assets, guaranteeing the precision and accuracy of data collection. This data accuracy is the foundation for data-driven decision-making, leading to enhanced overall performance.

Server-Side Tracking

We enhance data tracking by transitioning to server-side methods, boosting website speed, accuracy, and privacy compliance. This shift reduces reliance on third-party cookies, bypassing restrictions like Apple’s iOS policies, and ensures resilient tracking for deeper insights in a fast-evolving digital landscape.

Data Implementation

Beyond the standard data setup, we tailor solutions to your website’s unique requirements. We can provide advanced data implementation to capture complete insights, enabling smarter decision-making and maximizing your data’s potential.

Google Tag Manager (GTM)

We ensure your tags comply with your Cookie Policy. By optimizing tag management, we contribute to a faster website experience, aligning seamlessly with your organization’s data compliance goals.

CRM Integration

Seamlessly integrate your Customer Relationship Management systems, whether it’s Salesforce, HubSpot, or any platform in between, with your performance analytics to optimize lead generation and enhance your entire contact management ecosystem.

Landing Page Development

Boost conversions with a dedicated landing page. Our technical marketing team ensures precise data tracking and seamless integration, all while maintaining your brand's identity. Let War Room streamline your audience's path to conversion.

Tech Audits

We conduct an in-depth analysis of GA4 and Google Tag Manager to assess your current tracking capabilities. Our experts provide tailored recommendations to optimize your data collection strategy, ensuring you efficiently gain the insights necessary to drive your business forward.

Our Process

📆 Step 1: Schedule a Consultation
Fill out the form and our team will get in touch to set up a free consultation – see if we’re a good match! 

💻 Step 2: Attend a Data Consult
Once booked, we will meet with you for a video consult to discuss your data & marketing goals. 

📈 Step 3: Creating a Tailored Strategy
Our experts will craft a customized strategy based on your objectives, preparing a detailed plan for effective execution.

🚀 Step 4: Kickoff & Launch 
Your dedicated team will work with you closely to align with your goals and set you up for data success!

Interested In Working With Us?

Don't Just Take Our Word For It:

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Sun Peaks Grand Hotel, an iconic presence at the famous Sun Peaks Resort—Canada’s second-largest ski destination—has trusted us with their programmatic ad campaigns for several years. Seeking to enhance their guest satisfaction and drive more hotel bookings, we refined their data ecosystem:

GA4 Migration
We facilitated the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), ensuring seamless compatibility with the latest tracking technologies and unlocking advanced features.
Hotel Availability Tracking
Custom event tracking in GA4 provided detailed insights into user behavior related to hotel bookings, enabling Sun Peaks Grand to optimize its availability search experience.
eCommerce Funnel Optimization
We configured custom eCommerce tracking in GA4 to monitor key steps within the user journey, identifying drop-offs and providing recommendations for improvement.
Data Collection Strategy Enhancement
By configuring custom dimensions and metrics in GA4, we tailored the data collection strategy to capture relevant data points for informed decision-making.
Visualization Dashboard
A visualization dashboard was developed using Looker Studio, offering Sun Peaks Grand a user-friendly interface for real-time visualization of KPIs and analytics data.
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Resilient Marketing Deserves Resilient Data. And You Deserve Better.

Get in touch and discover how data can transform your marketing strategy.

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