Case Study: Vancouver Whitecaps

Case Study: Vancouver Whitecaps

Vancouver Whitecaps FC, a Major League Soccer (MLS) team based in British Columbia, has a dedicated fan base and a strong presence in Canadian soccer. We’re partnered with our local For the 2023 season, Whitecaps FC set out to increase ticket sales and boost attendance at key matches. Facing competition from other entertainment options, their goal was to maximize revenue through targeted, data-driven marketing campaigns while ensuring a high return on ad spend (ROAS) and growing fan engagement.

Results

War Room Inc. achieved impressive results for Vancouver Whitecaps FC’s 2023 campaign:

308%

Average Return on Ad Spend

The average ROAS across all 12 channels was 308%. Specifically, Meta saw a 552% ROAS.

$1.1+ mil

Generated in Revenue Through Ticket Sales

A total of $1.1 million was generated through ticket sales for this campaign.

10,000+

transactions completed

More than 10,000 transactions were attributed to our ads.

26 mil

impressions generated

We generated 26 million impressions with our cross-channel strategy.

Looking to make $1+ million in ticket sales for your events?

How Did We Do It?

The Challenge

Defending the Home Turf

Whitecaps FC was operating in a crowded sports market, needing to stand out and drive direct ticket sales. The challenge was to increase match attendance, particularly for high-demand fixtures, and engage soccer enthusiasts to consistently purchase tickets for marquee events.

war room client case study challenge

The Strategy

Fielding the Winning Formation

War Room implemented a multi-channel digital strategy aimed at maximizing ticket sales and enhancing Return on Ad Spend (ROAS). The approach leveraged targeted Google Search Ads and Display Retargeting to convert website visitors into ticket buyers.

Make Every Play Count—Net More Wins.

Conclusion

Netting Big Wins

War Room’s comprehensive digital strategy for Vancouver Whitecaps FC 2023 ticketing resulted in a successful campaign. By utilizing a mix of targeted search, retargeting, and cross-channel social media ads, the campaign significantly boosted ticket sales and ROAS. The strategic precision and continual optimizations ensured high fan engagement and substantial revenue growth.

war room client testimonial quotation mark 2

For a long time we were finding that properties were selling themselves.

As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.

Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!

Donna An

Concord Pacific

Contact us today to get started.

Are you looking to maximize ticket sales and fan engagement for your sports team? Get in touch today for a free consultation and let’s start planning your next successful campaign!

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