Targeted Google Search Ads
Optimized for search terms like “Whitecaps tickets” and match-specific queries, capturing high-intent audiences looking to buy tickets directly.
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Vancouver Whitecaps FC, a Major League Soccer (MLS) team based in British Columbia, has a dedicated fan base and a strong presence in Canadian soccer. We’re partnered with our local For the 2023 season, Whitecaps FC set out to increase ticket sales and boost attendance at key matches. Facing competition from other entertainment options, their goal was to maximize revenue through targeted, data-driven marketing campaigns while ensuring a high return on ad spend (ROAS) and growing fan engagement.
War Room Inc. achieved impressive results for Vancouver Whitecaps FC’s 2023 campaign:
Average Return on Ad Spend
The average ROAS across all 12 channels was 308%. Specifically, Meta saw a 552% ROAS.
Generated in Revenue Through Ticket Sales
A total of $1.1 million was generated through ticket sales for this campaign.
transactions completed
More than 10,000 transactions were attributed to our ads.
impressions generated
We generated 26 million impressions with our cross-channel strategy.
The Challenge
Defending the Home Turf
Whitecaps FC was operating in a crowded sports market, needing to stand out and drive direct ticket sales. The challenge was to increase match attendance, particularly for high-demand fixtures, and engage soccer enthusiasts to consistently purchase tickets for marquee events.
The Strategy
Fielding the Winning Formation
War Room implemented a multi-channel digital strategy aimed at maximizing ticket sales and enhancing Return on Ad Spend (ROAS). The approach leveraged targeted Google Search Ads and Display Retargeting to convert website visitors into ticket buyers.
Targeted Google Search Ads
Optimized for search terms like “Whitecaps tickets” and match-specific queries, capturing high-intent audiences looking to buy tickets directly.
Display Retargeting
Used to re-engage fans who visited the ticketing site but didn’t complete their purchases, driving them back to finalize their orders.
Audience Segmentation
The ads were tailored to demographic insights, focusing on key fan segments that typically attend matches, optimizing ad spend and conversions.
Cross-Channel Integration
Facebook and Instagram Carousel Ads showcased engaging visuals and clear CTAs to encourage ticket purchases across a wider fan base.
Conclusion
Netting Big Wins
War Room’s comprehensive digital strategy for Vancouver Whitecaps FC 2023 ticketing resulted in a successful campaign. By utilizing a mix of targeted search, retargeting, and cross-channel social media ads, the campaign significantly boosted ticket sales and ROAS. The strategic precision and continual optimizations ensured high fan engagement and substantial revenue growth.
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Are you looking to maximize ticket sales and fan engagement for your sports team? Get in touch today for a free consultation and let’s start planning your next successful campaign!
