Targeted Google Search Ads
Optimized for search terms like “Whitecaps tickets” and match-specific queries, capturing high-intent audiences looking to buy tickets directly.
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Vancouver Whitecaps FC, a Major League Soccer (MLS) team based in British Columbia, has a dedicated fan base and a strong foothold in the sports landscape.
Ever since 2022, War Room has been the Whitecaps FC’s advertising partner. The primary goal is to drive ticket sales and boost attendance at key matches.
Facing strong competition from other entertainment options in the city of Vancouver, the team sought to maximize revenue, achieve a high return on ad spend (ROAS), and deepen fan engagement through targeted, data-driven campaigns.
War Room Inc. achieved impressive results for Vancouver Whitecaps FC’s campaign:
Average Return on Ad Spend
The average ROAS across all 12 channels was 308%. Specifically, Meta saw a 552% ROAS.
Generated in Revenue Through Ticket Sales
A total of $1.1 million was generated through ticket sales for this campaign.
transactions completed
More than 10,000 transactions were attributed to our ads.
impressions generated
We generated 26 million impressions with our cross-channel strategy.
The Challenge
Defending the Home Turf
The Vancouver Whitecaps sought to boost attendance at low-demand fixtures, aiming to engage soccer fans and encourage consistent ticket purchases for these matches. The goal was to overcome lower enthusiasm for select games and drive consistent engagement across their season.
The Strategy
Fielding the Winning Formation
War Room implemented a multi-channel digital strategy aimed at maximizing ticket sales and enhancing Return on Ad Spend (ROAS). Each channel was selected to maximize visibility and engagement with our target audience, delivering engaging, relevant content at optimal times for conversions.
We focused on appealing to both casual fans and loyal supporters to increase turnout at low-demand fixtures.
Targeted Google Search Ads
Optimized for search terms like “Whitecaps tickets” and match-specific queries, capturing high-intent audiences looking to buy tickets directly.
Cross-Channel Integration
We leveraged Meta, Performance Max (PMax), and video ads to connect with soccer enthusiasts across relevant digital spaces. Engaging visuals, dynamic formats and clear CTAs encouraged ticket purchases across a wider fan base.
Audience Segmentation
The ads were tailored using demographic insights to focus on key fan segments most likely to attend matches. This approach optimized ad spend and boosted conversions by emphasizing the unique value of the game-day experience, appealing both to regular attendees and to fans who engage less frequently.
Conclusion
Netting Big Wins
War Room’s comprehensive digital strategy for Vancouver Whitecaps FC 2023 ticketing resulted in a successful campaign. By utilizing a mix of targeted search, retargeting, and cross-channel social media ads, the campaign significantly boosted ticket sales and ROAS. The strategic precision and continual optimizations ensured high fan engagement and substantial revenue growth.
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Are you looking to maximize ticket sales and fan engagement for your sports team? Get in touch today for a free consultation and let’s start planning your next successful campaign!
