Performance Creatives
To combat ad fatigue, we designed a fresh set of ad creatives with aligned brand messaging. The refreshed look aimed to capture the audience’s attention with engaging visuals.
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TriOS College, a career-focused institution with campuses across Ontario, partnered with War Room to boost lead generation and drive student enrollments through a refreshed digital ad strategy. By leveraging War Room’s expertise, the primary goal was to increase conversion rates and efficiently connect with prospective students.
War Room’s targeted digital campaign delivered outstanding results for TriOS College:
YoY Increase in Conversions
We achieved a 423% year-over-year increase in total conversions.
Higher Click-Through Rate (CTR)
Precise audience targeting generated a CTR nearly six times the previous benchmark, ensuring the right audience was consistently reached.
Increase in Conversion Rate
We tripled the original conversion rate, increasing it by 4.84%.
Performance Improvement
We elevated conversion rates from 8% to 63.9%—an extraordinary 685% increase, nearly sevenfold, and far exceeding the industry average of 2–3%.
The Challenge
Will We Make the Grade?
TriOS College needed to connect with prospective students in a competitive market while overcoming ad fatigue that had diminished engagement with previous campaigns. The college sought a strategy that would re-energize its ads, reach the right audiences, and drive more conversions for enrollment growth.
The Strategy
Top of the Class Strategy
To achieve these results, War Room implemented a data-driven ad strategy, focusing on high-performing channels and hyper-targeted audience segmentation. We crafted targeted messaging designed to resonate with the demographics most likely to enroll, driving high-quality leads while optimizing ad spend to maximize ROAS. By closely monitoring engagement, we were able to refine the campaign continuously, maximizing performance
Performance Creatives
To combat ad fatigue, we designed a fresh set of ad creatives with aligned brand messaging. The refreshed look aimed to capture the audience’s attention with engaging visuals.
Hyper-Targeted Audience Segmentation
By leveraging detailed audience segmentation, we tailored messaging to demographics most likely to enroll, enhancing relevance and boosting engagement.
Continuous Campaign Optimization
Through ongoing performance monitoring, we made real-time adjustments to refine bidding strategies, ad placements, and creative elements, ensuring peak campaign performance and ROAS.
Conclusion
A+ in Ad Performance
War Room’s digital advertising strategy for TriOS College successfully transformed their lead generation efforts, producing remarkable gains in conversions and efficiency. Our proactive, data-driven approach highlights War Room’s expertise in driving meaningful results in the education sector.
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Are you ready to attract more students with a winning paid strategy?
Partner with War Room for digital advertising solutions that deliver results.
