PokerLab, a cutting-edge Poker-as-a-Service platform co-founded by Horatio C. Kemeny, sought War Room’s expertise to boost user acquisition and enhance brand visibility. Faced with navigating the highly regulated online gambling industry, PokerLab needed a targeted, data-driven approach to attract first-time players while optimizing ad spend. The goal was to achieve measurable growth in player registrations and reduce Cost-per-Acquisition (CPA) to strengthen their competitive edge in the online poker market.
War Room’s strategy delivered some great results for PokerLab:
Increase in First-Time Player Registrations
We increased new user signups for PokerLab by 35%.
Decrease in Cost per Acquisition
We streamlined marketing spend by optimizing ad campaigns, and reduced the CPA by 22%.
Increase in Ad Clicks
Achieved a substantial boost in ad engagement by effectively targeting high-intent poker enthusiasts.
Ad Compliance
Successfully navigated stringent gambling regulations while maintaining high campaign performance.
The Challenge
Playing by the Rules
The online gambling industry presents unique challenges, including strict regulations, evolving privacy laws, and limited advertising opportunities on mainstream platforms. We needed to craft a a highly specialized strategy to target users with high-intent while complying with legal restrictions.
The Strategy
Going All In
War Room segmented the campaign into two key phases, aligned with the construction schedule:
Precision Targeting
Leveraged First and Third-party data to refine audience segmentation, targeting poker enthusiasts and high-intent users across key regions.
Cross-Channel Advertising
Ran campaigns across Meta and Google Search and optimized towards player registrations.
Regulatory Compliance
Ran campaigns across Meta and Google Search and optimized towards player registrations.
We focused on precision targeting, using first- and third-party data to reach poker enthusiasts and high-intent users in key regions across North America. By running Meta and Google Search campaigns, we boosted player registrations while ensuring all ad creatives and messaging met strict online gambling regulations, staying compliant without sacrificing results.
Conclusion
A Full House of Strategy and Results
PokerLab’s partnership with War Room showed how precision targeting and a smart, data-driven strategy can deliver big results—even in a tough, highly regulated industry like online gambling! We tackled ad restrictions head-on and utilized Kedet, our cutting-edge programmatic ad tech. Together, we turned challenges into opportunities and set a new benchmark for success in the online poker world!
Working with War Room was a game-changer. They understood the complexities of our industry and helped us attract the right players, increasing first-time player registrations by 35%. Their team delivered results beyond what we expected, and we’re excited to continue growing together.
Mo Asgari
Co-Founder & President, PokerLab
Are you ready to take your brand to the next level? Partner with War Room to unlock data-driven strategies, navigate industry challenges, and achieve measurable results.
