Kasba Lake Lodge is a remote fly-in fishing lodge in the middle of the Northwest Territories of Canada. The lake offers a diverse and productive freshwater ecosystem, and Kasba Lake Lodge specializes in catch-and-release fishing for lake trout, northern pike, and arctic grayling. They are the first fishing lodge in Northern Canada to implement catch and release with the objective of not overstressing the fishery, dating back to 1975! They provide full-service lodging, fresh gourmet meals, and a world-class fishing experience. It’s no doubt that Kasba Lake Lodge is regarded as one of Canada’s best fishing destinations.
They provide 5, 7, and 9-day excursions that are float plane access only to their exclusive location. The business and community thrive on visits, so the goal was to position themselves to the right audience that may not have heard of them!
War Room’s strategic digital advertising campaign achieved remarkable outcomes for Kasba Lake Lodge:
Increase in Inquiries
Within the first month of teaming up with War Room, Kasba Lake Lodge saw a 600% increase in inquiries!
Increase in Form Submissions
When we compared the lead form submissions year over year, we observed an increase of 13.7%.
Industry average CTR rate
The Display Retargeting ads we ran for Kasba achieved a CTR that is double of what the industry average!
Lower Cost per Lead
The industry average Conversion Rate is 0.57%. We were able to help Kasba achieve a 2.56% conversion rate.
The Challenge
Will They Take the Bait?
Kasba Lake Lodge’s challenge was marketing and reaching its target demographic. Prior to partnering up with War Room, they ran their own Google Ad campaigns. They weren’t sure if the campaigns were performing and could not properly attribute the results (inquiries and visits) to their ads.
Not knowing where your marketing dollars are translating to conversions is frustrating, and it’s not like shooting fish in a barrel. Kasba Lake Lodge has a fantastic location and experience to offer, so it was crucial for War Room to aid in providing transparency and hyper-targeting to maximize their advertising investments.
The Strategy
Hook, Line & Sinker
War Room executed a multi-pronged, data-driven strategy tailored to Kasba’s unique needs:
Refining the Target Audience
War Room collaborated with Kasba Lake Lodge to define their ideal customer profile. By understanding the interests and behaviors of their audience, we pinpointed high-intent users who were actively searching for fishing trips and lodges.
Optimizing Google Ads for Performance
We overhauled Kasba Lake Lodge’s Google Ads strategy, optimizing for high-converting keywords like “Fishing Trips,” “Fishing Packages,” and “Fishing License.” These insights confirmed strong demand and helped us tailor ad messaging for maximum engagement.
Implementing Display Retargeting
To capture lost leads, we deployed Display Retargeting campaigns. This allowed us to reconnect with users who visited Kasba Lake Lodge’s website but didn’t convert, keeping the brand top-of-mind and driving additional bookings.
Advanced Call Tracking & Reporting
We set up a comprehensive call tracking system, consolidating campaign performance data into detailed reports. These reports highlighted key metrics such as top-performing ad groups, landing pages, and demographic insights, allowing for continuous optimization.
Data-Driven Insights for Campaign Refinement
Through ongoing performance reviews with Kasba Lake Lodge, we provided visual analytics, including heat maps and scroll maps, to assess user behavior. With this data, we made informed recommendations for refining targeting, creative, and bidding strategies to maximize return on ad spend.
Conclusion
Inquiries Went Off-the-Hook!
The Kasba Lake Lodge team was thrilled that they were now able to see and understand where their inquiries were coming from and measure the effectiveness of their marketing. This gave them confidence in their advertising spend, website, and brand, knowing that they are getting the exact response they want from anglers worldwide!
They really show you directly what ads and where those ads are being placed and where the returns are coming from in relation to those particular ads. They not only explain this to you but they make very strong recommendations and help you to point your campaign to a direction that’s going to positively benefit your company in the long run.
Matt Hill
Kasba Lake Lodge
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