Science World is a charitable organization that engages British Columbians in science and inspires future science and technology leadership throughout the province. Hosting a wide range of exhibits and events for children and adults, Science World is a destination for learning and fun.
We worked with Science World across a variety of events, including Science World After Dark, the Ultimate Dinosaurs feature exhibition, and Wonder Gallery speaker events. The goal for each event was to maximize ticket sales while minimizing the Cost Per Acquisition (CPA). In other words, Science World wanted more people who clicked on an ad to actually make a purchase.
Our digital ad strategy delivered outstanding results for Concord Pacific:
Click Goals Exceeded
We exceeded our click goals by 400% with the perfect balance between programmatic ad tech and hands-on management.
Ticket Sales Sold Out
We helped Science World sell-out events, year after year. For a specific event (Ultimate Dinosaurs), we generated $40,000 in sales more than what they did through traditional marketing.
Above Impressions Goal
Our programmatic campaign exceeded its impressions goals by 200%.
Average time on site
We provided recommendations for landing page optimization. This resulted in an increase of average time on site from 2:46 to 4:02 minutes.
The Challenge
Discovering What Works
The major challenge was discovering which programmatic advertising strategies would accomplish Science World’s goals. We had two things to determine:
Additionally, working on three different programmatic campaigns raised a bigger question: which channels and advertising methods would be the most effective for each target demographic?
Among Facebook, Search, Display, or Videos Ads, which types would drive the biggest results when it came to ticket purchases, for the most economical ad spend – especially for a self-supporting, non-profit organization like Science World.
The Strategy
A Methodical Approach
War Room implemented a multi-channel, programmatic strategy utilizing Kedet™, our proprietary ad platform. We integrated hyper-targeted audience segmentation across display, Facebook, and Instagram ads to reach potential buyers at various stages of the funnel. Each campaign was meticulously optimized for specific geographic locations, including Vancouver, Surrey, and Burnaby, based on regional engagement data.
Strategic Ad Placement
We utilized our extensive programmatic ad-buying expertise to place Science World’s ads directly in front of the right audiences, ensuring maximum visibility and engagement for each event.
Tailored Audience Targeting
Each Science World After Dark event had a distinct target demographic. We customized our approach to align with audience preferences, behaviors, and digital touchpoints, ensuring high engagement and ticket sales.
Data-Driven Campaign Optimization
Our SCORE methodology allowed for real-time tracking and agile adjustments, ensuring ad creatives, placements, and messaging continuously evolved for peak performance.
Multi-Event Success & Expansion
After driving strong results for Science World After Dark, we applied the same strategic approach to the Ultimate Dinosaurs exhibit and Wonder Gallery speaker series, successfully scaling engagement and conversions.
Adaptive Performance Enhancements
We continuously refined campaigns through A/B testing, creative iteration, and platform optimization, making strategic shifts in targeting and spend to maximize ROI.
Conclusion
Success After Success After Success
Delivering success in a single campaign is one thing—consistently achieving outstanding results across multiple events is what sets War Room apart. With four consecutive sell-outs for the Science World After Dark program and an impressively low acquisition cost, we proved our ability to drive sustained impact through data-driven programmatic advertising.
Our approach combines AI-powered ad optimization with granular analytics, ensuring our clients not only see results but also understand the data behind them. As Science World’s marketing coordinator, Andre Coronado, puts it, “One of the things we love about War Room is their reporting and the analytics. Everything is so detailed and in-depth.”
By making campaign performance transparent and actionable, we empower our clients to make informed decisions. When it comes to delivering results, War Room doesn’t just promise—we execute. Or, as Andre simply states, “They get it done! They make the results happen.”
It was really nice going to War Room and saying that we have to stop running our programmatic advertising campaign because we’ve sold out.
I would definitely recommend War Room simply because they get it done and they make the results happen.
Andre Coronado
Marketing Coordinator, Science World
Let our custom programmatic campaigns power your ticket sales. Contact us today to start achieving exceptional results!
