The Difference between YouTube Keywords vs Google Keywords

by | Oct 20, 2014

The thoughts in this blog are very simple to understand but something minor enough that a lot of people don’t think about. I’d like to put the idea in your pocket so you can take it out on a rainier day.

Editor’s Note: YouTube Keywords Research Tool has been replaced with Display Planner’s AdWords video keyword suggestions.

The premise is this:

The Keywords you use for Google should not be the same as the ones you use for YouTube.

The reason for this is simple. We will use Ernest as an example.

Ernest is a internet-user. He has bookmarks of the places he visits and is a saavy-enough person to cross-reference businesses and products before purchasing it. When he has to do something like this, he goes onto trusty Google.

Today, Ernest is looking for telescopes.

He types into Google, “good amateur telescopes” and “best telescopes“.

For a telescope selling, like the Canadian Telescope Store, these are keywords they are using for their Google SEO (hence, their ad pops up). This is good and fine.

What if hypothetically, the Canadian Telescope Store decides to make a brand video and put it on Youtube. Well, the problem comes if they use the same SEO they used for their Google Ads.

Ernest isn’t on Youtube typing in “good amateur telescopes“. On the other hand, Ernest might be typing Youtube keywords such as “Starwatcher 40070 Review” to watch someone talk about a particular model he has chosen.


Photo by Marten Newhall on Unsplash

The point is this, people use YouTube and Google for very different things.

What do you do then? Well, that’s the million dollar question.

A good place to start is to read another blog about: how content and SEO strategy need to work together instead of an afterthought of one another.

In this case, I would advise the Canadian Telescope Store not to make a brand video on Youtube to drive sales. If they are making it for their own website, that is fine. However, if they are looking to use Youtube as some sort of sales driver, they need a different approach.

Again, in this particular case, that approach means doing product reviews (as professionals and experts) on Youtube as opposed to “Hey! We’re the Canadian Telescope Store!”


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